saló alegra · mariona ferran

alegra in the press and collaborations

alegra brings together hairdressing, color, head spa and beauty in a single 340m² space in Sant Gervasi - Galvany, Barcelona's upper area. This page gathers the press coverage and institutional collaborations of alegra and its founder, Mariona Ferran. For our services, visit hairdressing and color or head spa.

In the press

La Vanguardia devoted an in-depth feature to Mariona Ferran and alegra in its Magazine supplement, alongside interior designer Roser Torres: "El salón de belleza más bonito está en Barcelona y estas son sus creadoras" ("The most beautiful beauty salon is in Barcelona, and here are its creators").

La Vanguardia devoted a second feature to alegra’s hair spa in its Magazine supplement: "El spa capilar que logra que (por fin) dejes de pensar" ("The hair spa that finally gets you to stop thinking").

Beauty blogger Beatriz Peña tried alegra’s hair spa for BellezaPura: "He probado el hair spa que arrasa entre las beauty lovers y ya sé por qué engancha" ("I tried the hair spa that’s a hit among beauty lovers, and now I know why it’s so addictive").

Clara.es interviewed Mariona Ferran, "fundadora del salón Alegra en Barcelona" (founder of Alegra salon in Barcelona), about hair care: "Para retrasar el tinte una semana, utiliza un spray para cubrir la raíz de las canas" ("To delay a dye touch-up by a week, use a spray to cover gray roots"). The same outlet included alegra among the best hair salons in Barcelona tried by its beauty journalists, describing it as "the culmination of a lifetime dedicated to this craft," in the words of its founder.

¡Hola! has recommended alegra in two Barcelona guides written by well-known faces: Dulceida's and actress Belén Hostalet's, both citing the salon at Calaf 24-26.

Dulceida at alegra

Dulceida has had her hair done at alegra, in a collaboration with L'Oréal Pro covered by El Nacional: "esta visita a la peluquería Alegra de Barcelona es una publicidad con Loreal Pro" ("this visit to Alegra salon in Barcelona is an ad with L'Oréal Pro").

Premis Gaudí

alegra is the official collaborating hair salon of the Premis Gaudí, the annual awards of the Catalan Film Academy, as listed on their sponsors page.

People in Red Gala

alegra is the official hair salon of the People in Red Barcelona Charity Gala, a fundraising event supporting biomedical infection research. You can see it on the event's collaborators page, where Mariona Ferran has spoken about what it means to her to be part of this cause.

Ecléctica Barcelona

In June 2026, Mariona Ferran co-created a suite bathroom together with interior designer Cristina Carulla for Ecléctica Barcelona, a design showcase covered by several outlets. Nuevo Estilo described her as "la estilista Mariona Ferrán, fundadora de Alegra" ("stylist Mariona Ferrán, founder of Alegra"), and The New Barcelona Post covered the same space as "diseñado por Cristina Carulla y Mariona Ferran, fundadora de Alegra" ("designed by Cristina Carulla and Mariona Ferran, founder of Alegra").

Our philosophy

At alegra we don't chase being the loudest or the biggest. We prefer the elegance of discretion: less is more. These collaborations and mentions are an honor, but what truly matters to us stays the same as always: caring for every detail of every client who comes to alegra.

Frequently asked questions